You are wondering how to learn SEO? Here are some of the ones you read carefully. Are you new to SEO? Are you wondering how SEO works? And working on SEO in 2022? Then let's not know.
Hide content section
1 What is SEO?
2. Is SEO too difficult?
3 How do you learn SEO? Does anyone need help?
4. How do search engines work?
4.1 Crawling:
4.2 Indexing:
4.3 Results provided:
5. Things You Should Know About SEO:
5.1 Keywords:
5.2 Why is Keyword Research Needed?
5.3 OnPage SEO:
5.3.1 1) Make a good headline:
5.3.2 2) Shorten the URL:
5.3.3 3) Use of keywords in URL:
5.3.4 4) SEO Title and Meta Description:
5.3.5 5) Table of Content:
5.3.6 রাখা) Put keywords in specific words of content:
5.3.7 ৭) Use in keyword heading title:
5.3.8 ৮) LSI keyword usage:
5.3.9 9) Keyword Density:
5.3.10 10) Image Optimization:
5.3.11 11) Image alt tag:
5.3.12 12) External link:
5.3.13 13) Internal link:
5.4 Content:
5.4.1 1. Keywords:
5.4.2 2. Originality:
5.4.3 3. Content size:
5.4.4 4. Internal and external links:
5.4.5 5. Tags:
5.4.6. Image Optimized:
5.5 Technical SEO
5.5.1 1) Having Crawl Error:
5.5.2 2) Find out how Google looks at your web page:
5.5.3 3) Make sure your website is not mobile-friendly?
5.5.4 4) Broken link:
5.5.5 5) Secure your website via HTTPS:
5.5.6 ৬) Page loading speed:
6. Offpage SEO:
6.1 Backlink type:
6.2 Quality backlink aspect:
6.3 Relevant backlinks:
6.4 Link Building Strategy:
7. User Interface and User Experience (UI / UX)
7.1 How does the user interface affect SEO?
7.2 Clean Code:
7.3 Easy on:
7.4 Responsive design:
7.5 What makes the user interface invalid?
7.6 How Does User Experience Affect SEO?
7.7 How do user experience contribute?
7.7.1 Meta titles and meta descriptions
7.8 Bounce Rate and Interlinking:
7.9 Inbound links:
7.10 Speed:
8. blogs you can follow to learn SEO:
9. YouTube channels you can learn from:
What is SEO?
Search engine optimization is a way to improve your position from organic search results. The good position you are in, the more people will see your website.
The search engine first started in the '90s. SEO has started since then. Currently, SEO is one of the essential marketing strategies for every industry.
If you want to learn SEO, you must be prepared for technical and analytical work.
In a word, SEO is about getting the right website to the searcher according to the search query.
Is SEO too Difficult?
Search engines such as Google, Yahoo, Bing use their own ranking algorithms. Have we been able to specify how their ranking algorithm works?
Meanwhile, Google uses a 200+ ranking factor. Including quality content; Backlinks and technical SEO are some of them. Even if you do not know all the SEO factors for your website, I will give you an example to understand SEO; Suppose there is soup in a bowl. Here you notice 3 things.
1) Ball is represented as a technical SEO. Soup without the bowl but spread on the table.
2) Soup refers to the content of your website. Bad content = will not get rank.
3) The element of the soup is the backlink through which your website is introduced as an authority website.
Search engines rank users based on their search intent. If you review blogs and products according to those search terms, and if they are properly optimized, then search engines will rank your content.
How Do You Learn SEO? Does Anyone Need Help?
If you wanted to learn SEO in 2022, you need to study as well as practice. You will find many resources online to learn SEO. But first, you need to know where to start? So you can take the course along with the online resources. The advantage of doing the course is that you get everything tidy.
How Does a Search Engine Work?
The search engine works in 3 steps
1) Crawling
2) Indexing
3) Provide results
Crawling:
In the first step, according to the sitemap given by the website, the search engine sends its robot to the page or post. Google, Bing, Yahoo are called Google Bot, Bing Bot, Yahoo Bot, respectively. In the second step, the robot will crawl the content or page or post of your website. Search engine robots crawl and put all the information in the database. GoogleBot puts it in Google's database. The crawler or spider crawls as soon as you update any of the pages.
Indexing:
Search engine robot crawling means indexing the page. Simply put, suppose you have a grocery store.
Provide Results:
When an Internet user searches with a keyword in the search bar, the search engine bot brings the relevant result for that keyword from the millions of search results indexed by its database to the forefront of the search through the Google algorithm.
Things you need to know about SEO:
Keywords:
The keyword is the word/term with which you search Google. With that keyword, Google shows results according to your search intensity from millions of websites. The name of the searched word is the seed keyword.
Why Keyword Research?
If you can find keywords of good search volume according to your niche, you will get good traffic as well as your niche business or google AdSense business. In fact, good keyword research is at the root of everything. You need to find keywords that are low-competitive according to your niche. Low-competitive keywords can easily rank, so such keywords are very important.
Let's Not Know How to Do Keyword Research?
Step-01: Study your niche first. If it is a blogging site, then you can take a nice idea from alltop, Top10 or google news, and if it is an amazon site, then you can study nicely from the full directory of amazon.com.
Step-02: Set a goal and make a list of your relevant topics.
Step-03: Make a list of seed keywords and try to understand the search intensity of people. You can use buzz sumo to understand the search intensity.
Step-04: Take long-tail keywords as keywords so that there is less competition. For that, you need to check the keywords manually and with tools. The tools you will use for this; Ahrefs, SEMrush, keyword everywhere, keyword Surfer, Ubbersuggest
On-Page SEO:
The reason to do on-page SEO is so that your website does not face any problems. Properly covered, it will withstand a lot of adverse conditions.
Don't know what you need to know about on-page SEO?
1) Make a good headline:
The quality of good headlines should be such;
-People will want to read the title
- First, there will be primary keywords
-With supportive keywords.
For example: How to make money with Affiliate Marketing
2) Shorten the URL:
Keeping the URL of your post or page short will give you great benefits for SEO. For example, if you use an on-page-seo-checklist without a guideline on-page-seo-checklist, then it is correct, and this is the correct practice.
3) Use keywords in the URL:
You must use the main keyword in your URL. Here, I want to keep it as small as possible.
4) SEO Title and Meta Description:
SEO titles and meta descriptions will increase your site's CTR. As a result, you will get more traffic to your website. Things to keep in mind for him;
- SEO title should not be more than 60 characters.
-Mata description should be kept below 160 characters or 155-156 characters.
- Put primary keywords first and support keywords in the title.
5) Table of Content:
If you put the content of the table in the post, then Usara can see what is in the content at the beginning of the content. This will give you extra benefits in SEO. So you can use the table of content plus plugin for this.
6) Put keywords in specific words of the content:
Be sure to include your main keyword in the first 100-150 words at the beginning of the content. If possible, you can put it in h2 and use it once in conclusion.
6) Use in keyword heading title:
In the content, you must use your keywords in the h1 h2 h3 heading title. E.g., how to use this SEO checklist Here SEO checklist is my keyword.
6) Use of LSI keywords:
You can't use main keywords over and over again in content, so you can use LSI keywords according to the needs of the content. For LSI keywords, you have an LSI graph; You can use Ubersuggest or keywords everywhere.
9) Keyword Density:
In content, you will use the main keyword once or twice in 1000 words.
10) Image optimization:
Image you height 800 * width 1200 but keep the Image below 100 kb. For that, you reduce the kb by compressing the Image. You can use the wp sum rush plugin to compress the Image.
11) Image alt tag:
You must use the alt tag in the Image.
12) External link:
Provide an external link to the Authority website that matches your keywords. In case of an external link, give 5-6 links to the site.
13) Internal link:
In the case of internal links, interlink with a word so that search engines can understand that the content of that word is on your website. For example, if you link internally to off-page SEO, then the search engine understands that you have content with off-page SEO. So in the case of Interlink, this issue must be kept in mind.
Content:
At present, if you want to do SEO, you need content on the blog/site. So you need good content to get a good rank. Let's not know what is needed in content;
1. Keywords:
You must include keywords in the first 100/150 words. Also, include meta descriptions, meta titles and URLs. The content body cannot be kept more than 2 times in 1000 words.
2. Originality:
Content must be 100 percent unique. In no way can copy content.
3. Content size:
Content size must be larger than your competitor. But don't go for less than your full potential.
4. Internal and external links:
Of course, you have to link internally to all the posts or pages that are relevant to the content.
In the case of an external link, you must give the link to the relevant site.
5. Tags:
H1, h2, h3, ... tags must be used in the content. If possible, put keywords in the tag.
Image Optimized:
To optimize the image, you must put an alt tag on the image.
Technical SEO:
Technical SEO is a big factor in your ranking. Although technical SEO is not a very difficult subject. Today I will give you a technical SEO checklist and discuss it;
1) Having Crawl Error:
Having a crawl error means that Google can't see any pages or posts on your site. If Google can't access any of your pages or posts, that page or post will never rank.
2) Find out how Google looks at your web page:
Occasionally visitors may see your site's pages, but Google can't. If this is the case, then Google will not rank your page.
So I recommend you to use the "Inspect URL" feature in Google Search Console. You can check your page in Google Search Console with "Inspect URL." Is your important page indexed in Google?
After entering the URL in GSC, if the message "URL is on Google" comes along with "Submitted and index," it will be written in the coverage.
3) Make sure your website is mobile-friendly.
There is an option called Mobile-First Index in Google Search Console. This means that if your site is not optimized for mobile, you will have trouble ranking on Google.
You can check with Google mobile-friendly test to know this.
4) Broken link:
Broken links really hurt your SEO. So you must fix the broken link. For this, you can use Chrome or Firefox extension called broken link checker.
5) Secure your website with HTTPS:
HTTPS acts as a Google ranking signal. SSL enables your site to be HTTPS enabled, so if your site does not have SSL, then use SSL fast. You can use SSL for free, or you can buy paid SSL, or you can use it for free through Cloudflare.
6) Page loading speed:
Ranking depends on the loading speed of your website. If the loading speed of your website is not good, then you cannot rank well. So check the page speed with Google's Lighthouse free chrome extension (https://chrome.google.com/…/blipmdconlkpinefehnmjammfjpmpbj…) and fix the speed issue as required.
Off-page SEO:
Off page SEO is what you link to or relate to relevant websites to improve your website's ranking in search engines and bring in more organic traffic.
Let's not know what things you will notice as new?
Backlink type:
There are usually two types of backlinks:
Do-follow backlinks: These links are authorized from one page to another. This authority again has link juice.
No-follow backlinks: You will not get any link juice from this link. In general, you will not receive any authority from this link.
Quality backlink aspect:
Google considers the quality of the referring domain from different perspectives. Below that Given;
- Domain Authority
- Page Authority
- Other link profile metrics such as TF, CF etc.
The more quality backlinks you make, the better the value of your backlinks. So trying to get quality backlinks is good for your website.
Relevant backlinks:
You must keep the backlinks relevant and relevant to your post topic. Suppose your website is about textiles, but if you link to the recipe site, then that link will not be relevant.
Now let's not know how to use the link-building strategy.
Link Building Strategy:
Getting high-quality links is not as easy as it may seem. Let's not know which link building works now;
1) Guestpost: Guestpost is one of the most popular link-building methods. This is one of the most powerful link-building methods in link building. Keep the following points in mind when posting a guest;
(1) Never use a template.
(2) Maintain personality
(3) Relevant and well-researched topics.
2) Competitor backlinks:
Although a time-consuming but very effective method. This way, you can find out which link is working to rank. If you backlink from relevant sites with quality content, you will get a good advantage in terms of ranking. You can use LinkMiner or Ahrefs to check competitor links.
Competitor link gula check things;
- Link Relevance
- Link Strength
What is The Chance of Replacing The Link?
Also, the backlink techniques you can use;
Content-based backlinks: If your content is in-depth topic-based, you will get traffic on social media or organically, and you will also get backlinks from the site.
Social backlinks: You can get backlinks by sharing your content on social media, making relevant comments or sharing resources.
Broken link building: You will find some websites that have inactive links, then find those links and ask them to link to your content.
Buying backlinks: This is also called paid backlinks. You can buy backlinks with money from any testimonial or existing post.
Q&A Backlinks: In quora, yahoo Answers and such sites, you can bring links by answering relevant questions of your website and sharing resources.
User Interface and User Experience (UI / UX)
How does the user interface affect SEO?
The user interface is likened to a car engine. If the body of your car is polished and shiny, but if its engine does not work, then your car will not be of any use. In the same way, the user interface boosts your website as well as your user expectations in search engine performance.
Clean code:
The most difficult step in the user interface is to use clean code. Search engines can easily crawl if you have clean code. Although your user is very careless about coding, search engines can easily understand your website structure and content coding. If your code is hard and random, then it will be difficult for search engines to understand it, and your website will be taken negatively, and your ranking will be penalized for this. Moreover, if the code of your website is not clean, then it slows down your website, and as a result, your website loses its appeal to users and search engines.
Easy on:
A well-designed user interface can easily meet whatever your user is looking for or needs. This means your content and menus will be very well organized so that they can be easily navigated.
Google prefers easy-to-navigate websites, as well as site links that allow users to navigate to other pages.
Responsive design:
Another important feature is responsiveness which has a direct effect on SEO. Since 2016, the mobile-friendly website has been considered after the mobile-friendly update. If your user interface is not optimized for mobile, your website's SEO performance will not be very good.
What Makes The User Interface Invalid?
What could ruin your user interface?
If your content is not optimized properly, then both your user and the search engine will be confused, so it is important to keep the context right with easy navigation in the content.
On the other hand, must your website be built with WordPress or Drupal? If so, then you need to use different plugins. Coding may not be clean if you use too many plugins. So it is important to keep clean coding.
How Does User Experience Affect SEO?
User Experience means that a user is completely satisfied after visiting your website and navigating through your content.
If your website can provide a good user experience, then visitors must buy your service or product.
At present, search engines are quite advanced, but still, search engines cannot read and evaluate your content, so using search metrics as search engine indicators try to understand website quality and content and rank based on that.
These metrics are actually closely related to the user experience. For example: spending time on the page, bounce rate, backlinks. The metrics are ranked based on the user experience and interface of the website.
How Does User Experience Contribute?
Meta titles and meta descriptions
Meta titles and meta descriptions can increase clicks if you focus on the content. If the meta tag is not a very good one and the visitor does not click so much, then the search engine assumes that the content is not user-friendly, which leads to a negative signal to the search engine. As a result, you will fall behind in the rankings. So you must use the main keywords in your meta titles and descriptions to make it eye-catching and interesting.
On the other hand, if your title and description do not add interest and value, the reader will not be interested in clicking on your content.
Bounce rate and interlinking:
Once the user enters your website, make sure to spend as much time as possible. You can easily achieve this by creating good quality content so that your visitors can meet all their information needs after your content.
On the other hand, through the interlinking strategy, you will send the visitor to your other content through which the visitor can spend more time and the bounce rate decreases. If you can keep visitors on your website longer and reduce the bounce rate, it will greatly increase your website performance in the eyes of SEO.
Inbound link:
If your content is unique and valuable, then you can easily get links from other relevant websites, which greatly enhances your SEO performance.
Speed:
Website speed is another important factor in user experience. A slow website discourages the user from visiting. As a result, your website has a lot of impact on SEO.
On the other hand, if your code is optimized and clean, your website speed increases significantly. Or, if the image size of your website is also large, you can increase the speed of your website by re-sizing it.
Blogs you can follow to learn SEO:
- MOZ
- SEMrush
- Ahrefs
- Yoast
- Backlinco
- Search Engine Journal
- Search Engine Round Table
- Search engine Land
- Shout Me Loud
You can learn from the YouTube channel:
0 Comments