ON-PAGE SEO: The Definitive Guide
This is a complete guide to on-page SEO in 2021.
In this new guide, you'll learn:
- How to optimize your content
- How to create SEO-friendly URLs
- How to write titles and descriptions
- Lots more
Let's get started.
WHAT IS ON-PAGE SEO?
On-Page SEO applies to the actions exerted by marketers and webmasters to optimizing individual web pages, including copy and HTML. By making adjustments to on-page elements and generating more organic traffic, companies can increase their chances for ranking for keywords and make their site more friendly to both users and search engine algorithms.
Common on-page elements to optimize include:
- On-page copy, images and videos.
- Meta descriptions and title tags.
- Image alt text.
- HTML headings (H1-H2- - - H6 tags).
- URL series.
- Internal linking compositions.
- Schema markup.
Why You Need On-Page SEO
On-page SEO profits your online visibility, making it easier for searchers to locate your content and for algorithms to crawl and index your page's URL. Depending on your business model and its current marketing capabilities, search engine traffic may include 50-90% of all traffic to your website. In other words, on-page SEO helps get you in front of 50-90% of your views.
On-page SEO can also be a key competing differentiator in your site production. As established companies rely on legacy marketing tactics – business cards, print advertising, handshake agreements, etc. – you can use on-page SEO to reach a modern audience in a greatly dynamic and cost-effective way.
Because SEO is an ongoing process, long-term investment, making it a core function of your digital marketing strategy is the best manner. Algorithms cloud, customer needs evolve – SEO permits you to quickly keep pace with these transformations so that your corporation is ever-present and ever-agile.
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